Retail Accessibility Solutions
The biggest untapped opportunity for retail self-service is accessibility
- find the kiosk or its accessible controls
- hear what the screen is asking them to do
- pay and finish their purchase without help
then self-service hasn’t improved their experience. It has moved the problem from the checkout to the customer.
Key customer experience metrics:
Retailers measure customer experience across multiple touchpoints:
Queue times
Basket size
Conversion rates
Transaction speed
Customer satisfaction
How many customers needed to ask for help because the technology wasn't designed for them?
For customers who are visually impaired or partially sighted, that experience can happen every single day.
- Needing to ask a stranger to enter a PIN.
- Having to reveal purchases to a member of staff.
- Waiting for assistance simply to buy lunch.
Every inaccessible interaction has a commercial cost:
- It creates longer queues.
- It increases staff intervention.
- It reduces self-service adoption.
- It damages customer confidence.
- It reduces independence and privacy
- It erodes the return on investment organisations expected from digital transformation.
How Storm Interface helps organisations:
When self-service works for the widest possible audience, everyone benefits.
Improve customer experience for every shopper
Increase completion rates at self-service
Reduce requests for staff assistance
Support ageing populations and customers with temporary impairments
Demonstrate genuine commitment to inclusion
Future-proof digital transformation investments
Designed for real retail environments
For more than 40 years, Storm Interface has helped retailers make self-service accessible without compromising usability, reliability or operational performance.
Our industry-leading technologies are used across retail environments
Whether customers are checking out, collecting orders, browsing products or accessing loyalty services, we help ensure every interaction can be completed independently.
Supermarkets
Convenience stores
Department stores
Fashion retail
DIY and home improvement
Garden centres
Pharmacies
Travel retail
Shopping centres
Specialist retail
Accessibility technologies built for retail
Storm’s solutions can integrate with existing self-service technology to provide accessible user experiences without redesigning entire systems. Our solutions include:
Audio Navigation
Provides spoken guidance through every stage of the transaction using a simple tactile keypad and standard headphones.
Tactile Input Devices
Physical controls designed for intuitive, independent navigation.
Accessible User Interfaces
Supporting inclusive interaction across kiosks, self-checkouts and customer service terminals.
Robust Hardware
Designed to withstand the demands of busy retail environments while maintaining reliability and ease of use.
Retail accessibility isn't just about blind customers.
- Customers carrying children.
- Customers with temporary injuries.
- Older shoppers.
- People with cognitive impairments.
- Customers shopping in noisy environments.
- Customers who simply prefer a different way to interact.
When accessibility is designed from the beginning, usability improves for everyone.
Why retailers choose Storm Interface
We manufacture space-grade accessibility technology for long-lasting reliability and durability
We work alongside retailers, kiosk manufacturers, software developers and systems integrators to ensure accessibility becomes an integral part of the customer journey.
Our experience spans thousands of self-service installations across multiple sectors, helping organisations create experiences that are more inclusive, more resilient and better prepared for the future.
Building retail experiences every customer can use
The future of retail is faster self-service that works for everyone.
Whether you’re designing new customer journeys, upgrading existing kiosks or planning your next digital transformation programme, Storm Interface can help you deliver accessible self-service that gives every customer greater independence.
Talk to our accessibility specialists
Discover how accessible self-service can improve the experience for every customer.